Whose name is your domain registered in?

Five assets, one question

Your digital structure rests on a handful of assets: the domain, the hosting, the Google Business Profile, the social media accounts and the customer data.

Each of them has an owner. The question is whether that owner is you.

What happens when they are not yours

If the accounts were opened in your provider's name, you do not notice while the work is running. You notice when you leave.

If the domain is not registered to you, you cannot move the site elsewhere. If the Google Business Profile is not under your control, neither are your reviews — years of rating and review history stay behind. If a social account cannot be transferred, the followers and the past content go with it. If the customer data is not in your hands, you no longer know who came and when.

None of this requires bad intent. Most of the time it happens because nobody thought about it: whoever opens the account opens it with their own email.

How to check today

Three minutes of work. Five questions:

• Domain — a WHOIS lookup shows the registrant. If the name or the email is not yours, the domain is not yours.
• Google Business Profile — can you sign in to it with your own account? If not, someone else manages it.
• Social accounts — whose recovery email and phone number are on file?
• Hosting — do you hold the panel credentials?
• Customer data — can you export the booking and contact records?

If you cannot answer yes to all five, there is a handover worth discussing.

How we do it

We open every asset we set up in the business's own name: the domain, the Google account, the social media accounts and the customer data.

We hand them over in full whenever you ask, and we do not ask why. It is written into the proposal, not promised in conversation.

This matters more, not less, when we work remotely with a business abroad: the assets sit in your name from the first day, so distance never becomes a dependency.